PRESS RELEASE…  VIDEO FOR BUSINESS

The Eastbury Partnership is pleased to announce a new strategic alliance with Algebra TV to provide a complete turn-key service for clients requiring corporate video production.

The aim is to take on the project management of the whole video-making process, from definition of initial brief, through to final delivery.  

With extensive experience of filming all over the world, the combined team makes films that interpret and communicate the right business message with clarity, impact and style. We are experienced at interviewing the most senior executives, both in our clients’ companies and in their customers’ organisations, appreciating the need for sensitivity and good preparation. Moreover, we are adept at encouraging subjects to deliver their very best interviews, helping them stay on message and illustrating their points with creative graphics and relevant and interesting cutaways.  

A cost-efficient process  

Many busy clients don’t have the time or experience to specify or research a video project, particularly one suggested to them at short notice! As a result, they find themselves with much higher video costs than intended at the outset. Projects can overrun, key individuals may have to be re-filmed and a prolonged approval process can significantly increase editing costs.

Managing the project tightly from the start and ensuring that it properly meets client needs (rather than ‘over-providing’) and carefully planning an iterative approval process, means that video projects can be brought in to a ‘fit-for-purpose’ specification and within an agreed budget.

The Eastbury/Algebra TV combined team will help you do this. The new service will offer:  

Pre-production

• Initial detailed discussion to specify project
• Preparation of detailed brief and budget for internal approval
• Research and preparation of content including preliminary discussions with interviewees
• Scripting Q&As for interviewees or voice-over commentary
• Logistics set-up for filming
• Coaching of interviewees
• Briefing of local film crews as necessary

Filming

• Creative, experienced production team
• Flexible shooting kit package
• On location liaison with local staff and management
• Professional but sympathetic interviewing of subjects
• Use of local crews for overseas shoots to keep down costs
• Maximising the potential of filming opportunities

Post-production

• Transcription of key interviews and presentations
• Initial paper edit from transcripts to cut down editing costs
• In-house video editing facilities (Final Cut Pro/Avid solutions)
• Stage approvals via the web for international 24-hour access and review
• Option of foreign language and subtitled versions

Deliverables  

• DVD production – from play-once or loop, to authored menu-driven disks
• Tape-based formats
• Encoded files suitable for laptop/projector use
•   Video files suitable for embedding in, or downloading from, a website
• Video for intranet use

The team has extensive experience of producing (often to demanding briefs) corporate videos and employee communications for blue chip clients ranging from Astra Zeneca to Shell.

The combination of Eastbury Partnership’s unrivalled corporate communications experience and Algebra TV’s creative video production approach can meet our clients’ needs for effective business-focused messages.

If you have a potential project in the pipeline, we would be pleased to discuss it with you and advise how best we can make video work for your business.